Selina BoltonNov 11, 20206 min9 Key Drivers of Business ValueThere are many variables that affect the value of a business. In this article we have outlined nine drivers, or characteristics, that...
Selina BoltonSep 2, 20204 minHow to map your competitive positionYour competitive position should tell potential and current customers who you are, what you do best, what you care about, and why you get...
Selina BoltonJul 29, 20203 min3 rules for building a predictable and repeatable sales modelThe ability to continuously create revenue year-on-year is vital to business growth, valuation and future investment. Here, we’ll explore...
Selina BoltonFeb 26, 20205 min3 Strategies to Diversify your Customer Base Over-reliance on one customer, or group of customers, can leave a business vulnerable.
Selina BoltonJan 29, 20204 minHow to choose a pricing strategy for your small businessChoosing the right pricing strategy for your products is essential for maximising profits and revenue, keeping margins low, and positioning